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Date/Time
Date(s) - 25/10/2017 - 20/12/2017
3:00 pm - 4:30 pm

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Support and training on marketing has been a high priority for co-ops from the Local Food and Farm Co-ops network. This fall we will offer a series of webinars and workshops focused on various aspects of marketing. The key topics are:

  1. Identifying your Market  – October 25th – Presenters Sally Miller and Peggy Baillie

Fundamentals of market research to ensure your business approach meets your customers needs while differentiating you from your competitors.

Learn how to do market research

Identifying and assessing market channels

Know who your customers are and their needs

Differentiate yourself from your competitors

Gathering the right information to develop a plan to increase or expand sales

 

 

 

 

Planning for Your Market – Nov 1st & 15th

Part 1: Exploring Various Market Opportunities for Agri-Food Producers – Nov 1 – 2pm

Speakers Jessica Kelly of OMAFRA and Kevin Belluz of Superior Seasons

What market opportunities exist

Advantages and disadvantages of serving different markets

How to market yourself to retailers, restaurants, & institutions

What works & what doesn’t

How  to begin your plan to increase or expand sales

 

Part 2 : Setting the Right Prices for your Market – Nov 15th – 2pm

Speakers Jessica Kelly of OMAFRA and Kevin Belluz of Superior Seasons

Understanding costing and pricing

how to set prices for various markets

how to build competitive pricing

 

Addressing your Market – Dec 6th & 13th

Part 1 : Salesperson Training and Retail Signage – Dec 6th , 2pm

Speakers : Peggy Baillie and Susanna Redekop of LFFC

Fundamentals of customer service and sales

How to close a sale

How to use the proper marketing materials to boost sales

What to provide your customers to boost sales

 

 

Part 2: Merchandising: Produce and In- Store – Dec 13th 2pm

Speakers: Meg Pettipas of Dandelion Foods and Grant MacKinnon of Pfennings

Fundamentals for great displays

Important tips for displaying producer

How to make produce last on displays

 

 

 

Evaluating your Market Strategies – TBD

The series will feature speakers with lived experience from the field, teaching you fundamentals of market research, customer service and promotions.

 

Held on Wednesday afternoons throughout the fall.

A great series for any business wanting to improve sales.

Register today at Eventbrite

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Fall Marketing Series